Senators Name Tom Anselmi New CEO And President

Apr 22, 2015; Ottawa, Ontario, CAN; A general view of the Ottawa Senators logo outside of the Canadian Tire Centre prior to game four of the first round of the 2015 Stanley Cup Playoffs. Mandatory Credit: Jean-Yves Ahern-USA TODAY Sports
Apr 22, 2015; Ottawa, Ontario, CAN; A general view of the Ottawa Senators logo outside of the Canadian Tire Centre prior to game four of the first round of the 2015 Stanley Cup Playoffs. Mandatory Credit: Jean-Yves Ahern-USA TODAY Sports

The Ottawa Senators Name Tom Anselmi New CEO And President

After 25 years with the organization Cyril Leeder has stepped down immediately as the team’s president.

Leeder was a member of the original  group that returned NHL hockey to Ottawa. Former Sens Owner and founder Bruce Firestone credits Leeder with saving the franchise multiple times.

Ottawa’s attendance has been down this season. The Organization is looking to reinvigorate the Sens brand.

"Senators Owner Eugene Melnyk said it was time for a change, noting that “something” was missing under Leeder and a desire to reinvigorate the Sens brand. (silversevensens.com)"

More from Editorials

Tom Anselmi is the man taking the reigns from Leeder.

The former MLSE executive was in charge of broadcast media, ticket sales, marketing and sports brands, corporate sales and partnerships, communications, Internet activities, community development, human resources and Leafs alumni.

"“I think Tom will go cross-country to get people to join us in Ottawa and there’s talent in Ottawa but just the kind of construction projects that they have in Toronto, Montreal and New York are humongous,” Melnyk said from yesterday’s press conference. “That’s what you need.” (thesportsdaily.com)"

Anselmi was in charge of the development of Air Canada Centre in Toronto. As while as the Vice President of arena operations for Rogers Arena in Vancouver. He will now do the same in Ottawa with the redevelopment of LeBreton Flats.